The McGuckin Group and Women On Their Way Acquires Key Associates

The McGuckin Group Grows Women’s Leadership Development Program, Women On Their Way, Through the Acquisition of Key Associates

Acquisition of leading c-suite leadership development company highlights Audrey McGuckin’s commitment to bring systematic changes to corporations and to empower women leaders

St Petersburg, FL,  August 10, 2022 — Leading talent design innovation firm, The McGuckin Group, today announced the company has acquired Tampa-based c-suite leadership development company, Key Associates, Inc. The combination of the two entities expands the reach of both companies’ transformative leadership development programs to women around the world. As part of the acquisition, The McGuckin Group welcomes the Key Associates community into The McGuckin Group’s Women On Their Way (WOTW) peer-learning leadership development program. 

“Audrey’s systems approach to developing women leaders empowers all women to uncover, unlock and unleash our innate leadership skills and talent,” said Dr. Mary Key, President of Key Associates, Inc. “We share a commitment to peer-based learning and the Women On Their Way approach brings next-level skills to my community. I am thrilled to have our team and our members join this exciting venture.” 

Founded by Dr. Mary Key, Key Associates offers women’s leadership forums and executive coaching. Their actively-engaged community includes leaders from around the country. As part of WOTW, Key Associates members now have access to Audrey McGuckin’s systems approach of leadership development, as well as powerful tools like The Leadership Alliance talent development suite  and Predictive Index talent optimization tools. As a global community, Women On Their Way  also expands the reach of Key Associates members to a community of dedicated leaders from around the world. 

“Dr. Mary Key and I share the vision of helping organizations transform their leadership approach, especially when it comes to women,” said Audrey McGuckin, founder and CEO of the McGuckin Group. “We are thrilled to welcome the Key Associates team into our family and we look forward to moving the needle forward for women leaders everywhere.”

As part of the acquisition, the Key Associates Women’s Leadership Forum team and the Key Associates staff, has joined The McGuckin Group as part of the Women On Their Way organization. Mary Key will continue on as a key advisor to Women On Their Way, working closely with McGuckin Group founder Audrey McGuckin. The two will work to transition the two communities into one streamlined organization. Effective immediately, Key Women’s Leadership Forum events and working groups will continue as is, with all future forum events transitioning into WOTW programming. Edward Valaitis of Edison Avenue brokered the deal as the seller’s agent, while Huntington Bank SBA assisted The McGuckin Group in the acquisition. Financial details of the acquisition remain private.

The two companies will join together for the first time publicly at the Key Associates’ annual Key Women’s Leadership Forum Summit in Tampa on August 25. The event brings executive women together for personal and professional growth. Audrey McGuckin and the Women On Their Way team will attend this year’s summit where they will meet with Key Associates members. The Summit takes place from 8:00 a.m. to 1:30 p.m. at the Tampa JCC, located at 522 N. Howard Ave. in Tampa, Florida. For more information about the Key Women’s Leadership Forum, contact: [email protected].


The McGuckin Group is a talent design innovation firm that specializes in three services – Talent Strategy, Leadership Development, and DEI.  Founded by Audrey McGuckin, the group orchestrates“Aha Moments” that enable executives to uncover, unlock, and unleash human talent and innate leadership that exists within an organization. From the shop floor to the Executive Suite, the McGuckin Group team has lived and breathed every flavor of corporate culture. They bring an in-house sensibility and a fresh point of view. Consider them the anti-consultancy talent consultancy. In October 2021, McGuckin unveiled Women On Their Way (WOTW), the first corporate empowerment program for women that provides a systems approach to developing and advancing women leaders.  For more information, visit


Women On Their Way (WOTW) is a premier gender inequality and leadership diversity development program designed to improve and accelerate women's advancement. Created by McGuckin Group in 2021, WOTW takes a bottom-up and top-down approach to cultivate female leadership and works with individuals to identify ambitions and improve capabilities. The WOTW team works with organizations to impact system change through mindset and culture shifts and by architecting talent strategies that move the needle on gender equity. More information can be found on LinkedIn or at


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